Find out how to find out.

You likely know how well your brand stacks up to your competition.  Most companies have reams of data on their particular category.  That’s good.  However, consumers tend not to separate brands into nice, neat categories.  To them, the world is one big sea of brands.  So how do you know if your brand is strong only within its category, or a major powerhouse overall?

Good question.  That’s why we developed a methodology to find the answer.  It’s Melamed Riley Advertising Brand Affinity Rating, or B.A.R..  Based on an ongoing series of surveys to homeowners nationwide, we’ve designed this unique tool to help clients in both housewares and hardware determine just how emotionally connected their brand is with consumers.  To us, it’s the first step in creating an even stronger connection.